HSA PrimeCare Development Drexel Town Square Health Center Recognized in IB Madison’s Commercial Design Awards

This week, In Business Madison announced the winners of its 11th annual Commercial Design Awards. In the category of Best New Development or Renovation in Healthcare, the judges selected HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility was completed in November of last year and opened to the public in January. The center offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite.

The judges described the facility as providing “warmth” and “coziness” and note design elements that were included to create a calming environment for patients.

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a variety of imaging services.

“If you look at the images, it looks like great care was given to the [patient’s] experience of this building,” said one of the judges. “If you are in a scan or an MRI or whatever, the only real impact you have is what you see when you look up. They took care to provide a pleasant ceiling there.”

“They created some elements that were a little bit more creative and playful in an environment that isn’t necessarily a fun place for people,” stated another judge. “It’s a nice way to make those spaces a little bit more humane in places that are otherwise not the most fun to be in.”

“We would like to congratulate our partners on this development, Froedtert & the Medical College of Wisconsin on this award,” said Dan Miranda, president of HSA Commercial. “We are so pleased to be a part of the team that has brought this world-class healthcare facility to the residents of Oak Creek and south suburban Milwaukee.”

The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor. To read full coverage of the awards and view a list of winners in all categories, visit the In Business Madison website. To learn more about Froedtert and the Medical College of Wisconsin, visit froedtert.com.

HSA PrimeCare-Developed Drexel Town Square Health Center to Open January 18

Community Open House set for Saturday, January 13

The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center will open its doors at the corner of West Drexel Avenue and South Sixth Street on January 18, bringing an unprecedented level of health care services to Oak Creek and surrounding communities.

Community residents are invited to preview the new health center at an open house on Saturday, January 13, from 9 am until noon. The event will include tours, refreshments and opportunities to meet and schedule appointments with doctors who will work there.

The 109,000-square-foot health center will offer a complete spectrum of services in one location, from primary care and urgent care to an outpatient surgery center and a cancer center. Thirty-nine physicians, nurse practitioners and physician assistants will practice at the center, including specialists representing a dozen different specialty care areas. In addition, occupational medicine and support services including laboratory, imaging and pharmacy will be available.

“We are proud to be part of Oak Creek’s exciting new downtown,” said Cathy Jacobson, president and chief executive officer of Froedtert Health. “It’s a great fit with our commitment to respond to community needs and to provide the right care in the right place at the right time.”

Drexel Town Square Health Center is the fourth new health center opened by the Froedtert & MCW health network in the past 12 months. The other three are in Brookfield, Mequon and Milwaukee. The Drexel Town Square site also adds to the health network’s growing presence south of Milwaukee, which was marked by an expanded affiliation last year with the former United Hospital System, now operating as Froedtert South.

Jacobson added, “People tell us they want high quality care that’s convenient and fits their lives. Many of our patients already come from Oak Creek, South Milwaukee, Caledonia, Racine and beyond, and this location gives them a comprehensive, close-to-home option with the resources of the Froedtert & MCW academic medical center at their fingertips.”

Jacobson said the Froedtert & MCW planning team studied the community’s needs before determining the appropriate services to offer. She said primary and specialty care as well as cancer care were identified as significant shortages in the area.

She noted that the design of the new health center responds to the trend toward digital health care, and will be able to offer options such as virtual consults and e-visits.

The health center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth projected in subsequent years.

The current lineup of services at the Froedtert & MCW Drexel Town Square Health Center includes the following, with additional services planned for the near future.

• Primary care: Family medicine with extended appointment hours

• Urgent care: Seven days a week, 7 am to 11 pm

• Specialty care: Audiology, cardiology, endocrinology, gastroenterology, ear/nose/throat, general surgery, hand surgery, nutrition and diabetes services, ophthalmology/optometry, orthopedics, pain management, plastic and reconstructive surgery, podiatry and urology. All were identified as underserved needs in the area.

• Outpatient surgery center: An option for procedures such as colonoscopy, arthroscopy, ear/nose/throat and some orthopedic surgeries. It is equipped with advanced video and image-capture technologies and designed to be adaptable as surgical techniques evolve.

• Cancer center: Has surgery, medical oncology and radiation oncology capabilities. Onsite state-of-the-art radiation oncology machines will save travel for patients who require daily treatments. Surgical consults and follow-up visits for patients with breast, colorectal, prostate and urologic cancers, and infusion services for chemotherapy, blood products and IV also will be offered. As part of the Froedtert & MCW Cancer Network, the cancer center also will treat other cancers and benign blood disorders, providing streamlined access to the Froedtert & MCW academic medical center in Wauwatosa if needed.

• Support services: Mammography, CT, ultrasound, fluoroscopy and general imaging; cardiac diagnostics, rehabilitation services, general infusion services, retail pharmacy

• Occupational medicine: Comprehensive employer services including acute and follow-up workers compensation injury treatment, employment-related exams and testing through Froedtert & MCW Workforce Health.

Froedtert Health leases the building from HSA PrimeCare, the developer. The architect was Eppstein Uhen Architects and CG Schmidt was the general contractor.

About Froedtert & the Medical College of Wisconsin
The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin supporting a shared mission of patient care, innovation, medical research and education. Our health network operates eastern Wisconsin’s only academic medical center and adult Level I Trauma Center at Froedtert Hospital, Milwaukee, an internationally recognized training and research center engaged in thousands of clinical trials and studies. The Froedtert & MCW health network, which includes five hospitals, more than 1,600 physicians and nearly 40 health centers and clinics, draws patients from throughout the Midwest and the nation. In our most recent fiscal year, outpatient visits exceeded 1.1 million, inpatient admissions to our hospitals were 49,250 and visits to our network physicians totaled 932,000. For more information, visit froedtert.com.

HSA PrimeCare President John Wilson Discusses the Patient-Centered Delivery Model with GlobeSt.com

HSA PrimeCare and USAA Real Estate Company recently acquired the 45,722 SF Plymouth City Center Medical in Plymouth, Minn.

In an article published last week by GlobeSt.com, HSA PrimeCare president John Wilson explains how healthcare systems are working to reduce costs while preparing for a rapidly aging population and new patient needs.

John Wilson, President

According to Wilson, “…providers across the nation have largely shifted to a more patient-centered delivery model, with smaller, cost-efficient medical clinics doing much of the work once handled by big hospitals. Some of the savings will come from concentrating several specialties into one location, alongside more traditional doctors’ offices.”

Wilson further describes some specific design choices that HSA PrimeCare’s healthcare clients are implementing in order to fulfill the increasing demands of their patients.

“Facility design has become much more thoughtful – a trend that manifests itself in a variety of ways, including the use of warmer colors, abundant natural lighting and amenities like on-site pharmacies and imaging services,” says Wilson. “Some outpatient facilities have also added fitness centers that can be used for physical therapy and preventative care.”

To read the full article, visit GlobeSt.com.