HSA PrimeCare Development Drexel Town Square Health Center Recognized in IB Madison’s Commercial Design Awards
April 4, 2018

This week, In Business Madison announced the winners of its 11th annual Commercial Design Awards. In the category of Best New Development or Renovation in Healthcare, the judges selected HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility was completed in November of last year and opened to the public in January. The center offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite.

The judges described the facility as providing “warmth” and “coziness” and note design elements that were included to create a calming environment for patients.

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a variety of imaging services.

“If you look at the images, it looks like great care was given to the [patient’s] experience of this building,” said one of the judges. “If you are in a scan or an MRI or whatever, the only real impact you have is what you see when you look up. They took care to provide a pleasant ceiling there.”

“They created some elements that were a little bit more creative and playful in an environment that isn’t necessarily a fun place for people,” stated another judge. “It’s a nice way to make those spaces a little bit more humane in places that are otherwise not the most fun to be in.”

“We would like to congratulate our partners on this development, Froedtert & the Medical College of Wisconsin on this award,” said Dan Miranda, president of HSA Commercial. “We are so pleased to be a part of the team that has brought this world-class healthcare facility to the residents of Oak Creek and south suburban Milwaukee.”

The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor. To read full coverage of the awards and view a list of winners in all categories, visit the In Business Madison website. To learn more about Froedtert and the Medical College of Wisconsin, visit

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