HSA PrimeCare Development Drexel Town Square Health Center Recognized as Top Project of 2017 by the Daily Reporter


Dan Miranda, president of HSA Commercial Real Estate, and John Wilson, president of HSA PrimeCare, are pleased to announce that this week, the Daily Reporter has selected the firm’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc. as a Top Project of 2017.

The 109,000-square-foot health center was completed in November of last year and opened to the public in January, creating approximately 145 new full and part-time jobs with additional job creation expected in the future. The state-of-the-art facility offers a wide spectrum of services to the residents of Oak Creek and south suburban Milwaukee including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite. A recent winner of In Business Madison’s 11th annual Commercial Design awards and a finalist in HREI Insights’ 5th annual healthcare real estate awards, Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center has been recognized for its innovative design features that create a calm, playful environment for patients. The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor.

The Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a full-service cancer care center among many other specialties and services.

“Thank you very much to the Daily Reporter for this award, and to Froedtert & the Medical College of Wisconsin for giving us the opportunity to partner with them on this project,” said Dan Miranda, president of HSA Commercial. “We are honored to have been a part of bringing additional healthcare services to Oak Creek and its surrounding communities.”

The award will be presented at The Daily Reporter’s Top Projects of 2017 celebration on May 17th at the Potawatomi Hotel & Casino. Visit the Daily Reporter website to register for the event and to view the full list of winners. To learn more about Froedtert and the Medical College of Wisconsin, visit froedtert.com.

HSA PrimeCare Development Drexel Town Square Health Center Recognized in IB Madison’s Commercial Design Awards

This week, In Business Madison announced the winners of its 11th annual Commercial Design Awards. In the category of Best New Development or Renovation in Healthcare, the judges selected HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility was completed in November of last year and opened to the public in January. The center offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite.

The judges described the facility as providing “warmth” and “coziness” and note design elements that were included to create a calming environment for patients.

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a variety of imaging services.

“If you look at the images, it looks like great care was given to the [patient’s] experience of this building,” said one of the judges. “If you are in a scan or an MRI or whatever, the only real impact you have is what you see when you look up. They took care to provide a pleasant ceiling there.”

“They created some elements that were a little bit more creative and playful in an environment that isn’t necessarily a fun place for people,” stated another judge. “It’s a nice way to make those spaces a little bit more humane in places that are otherwise not the most fun to be in.”

“We would like to congratulate our partners on this development, Froedtert & the Medical College of Wisconsin on this award,” said Dan Miranda, president of HSA Commercial. “We are so pleased to be a part of the team that has brought this world-class healthcare facility to the residents of Oak Creek and south suburban Milwaukee.”

The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor. To read full coverage of the awards and view a list of winners in all categories, visit the In Business Madison website. To learn more about Froedtert and the Medical College of Wisconsin, visit froedtert.com.

VIDEO: Healthcare Real Estate Trends in 2018

In a video interview recently featured in Commercial Property Executive, HSA Commercial Real Estate Vice Chairman and CEO Bob Smietana offers insights on changes in the healthcare real estate landscape in 2018.

As the delivery of care model continues to evolve in healthcare, Bob expects to see continued growth and development of outpatient facilities in 2018.

“That [delivery of care] model has changed from going to a hospital campus, going to a large parking garage, and having your diagnostic tests done there and seeing your family doctor,” Smietana says in the video. “Healthcare is being delivered in convenient locations to the consumer now.”

Bob references the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wis., which HSA PrimeCare developed in 2017 in partnership with Froedtert and the Medical College of Wisconsin, as an example of healthcare providers delivering institutional-quality care in neighborhood locations that are easily-accessible to their patient base. As Bob points out, some health systems are even opening clinics and specialty facilities in shopping centers to take advantage of the visibility, convenience, and synergy that traditional retail environments have to offer.

“[Medical facilities] are giving shopping centers a boost in terms of additional shopper traffic but also allowing diversity in the tenant space in the retail centers themselves,” Smietana adds.

Finally, Bob discusses the joint-venture fund that HSA PrimeCare formed with USAA insurance company to target “value-add existing healthcare real estate” and development opportunities in an 11-state territory across the Midwest. As Bob details in the video, the fund has already acquired four properties since its formation and is currently exploring a variety of new investment opportunities.

2018 is already shaping up to be a busy year for HSA PrimeCare, the national healthcare real estate division of HSA Commercial. Stay tuned to our website for announcements about new acquisitions and development projects!

To watch the entire video interview with Bob Smietana, please visit HSA Commercial’s YouTube page. Click here to read Commercial Property Executive’s coverage of the video.