HSA PrimeCare President John Wilson Discusses How Millennials are Reshaping Medical Office Buildings with GlobeSt.com

Froedtert and the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc. offers a full-spectrum of services and access to walking paths at Emerald Preserve Park.

In an article published this week by GlobeSt.com, HSA PrimeCare president John Wilson explains how millennials are influencing the design of modern medical office buildings.

John Wilson, President

Millennials are focused on preventative care and overall wellness, and they are demanding convenience and integrated technology. According to Wilson, “more medical office buildings are including wellness and fitness centers… Cardiology groups especially have tied checkups and recommended workouts together, allowing patients to do both activities in a single visit. And to cut down on the number of trips patients make, many operators now realize they should house an array of specialists.”

Last year, HSA PrimeCare developed the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wisc. In addition to offering a full-spectrum of services, the multi-specialty building has immediate access to walking paths at Emerald Preserve Park that patients and employees of the facility can enjoy.

Wilson further describes how check-in kiosks and telemedicine technology are being utilized in healthcare facilities to serve millennials.
“Such facilities allow instant consultations with specialists who may be located 30 miles away at the main hospital, eliminating the need for much extra travel,” said Wilson. “It’s an ever-changing field and moving fast…The adage we always use is, approach the brick-and-mortar as if you were a patient.”

To read the full article, visit GlobeSt.com.

VIDEO: Healthcare Real Estate Trends in 2018

In a video interview recently featured in Commercial Property Executive, HSA Commercial Real Estate Vice Chairman and CEO Bob Smietana offers insights on changes in the healthcare real estate landscape in 2018.

As the delivery of care model continues to evolve in healthcare, Bob expects to see continued growth and development of outpatient facilities in 2018.

“That [delivery of care] model has changed from going to a hospital campus, going to a large parking garage, and having your diagnostic tests done there and seeing your family doctor,” Smietana says in the video. “Healthcare is being delivered in convenient locations to the consumer now.”

Bob references the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wis., which HSA PrimeCare developed in 2017 in partnership with Froedtert and the Medical College of Wisconsin, as an example of healthcare providers delivering institutional-quality care in neighborhood locations that are easily-accessible to their patient base. As Bob points out, some health systems are even opening clinics and specialty facilities in shopping centers to take advantage of the visibility, convenience, and synergy that traditional retail environments have to offer.

“[Medical facilities] are giving shopping centers a boost in terms of additional shopper traffic but also allowing diversity in the tenant space in the retail centers themselves,” Smietana adds.

Finally, Bob discusses the joint-venture fund that HSA PrimeCare formed with USAA insurance company to target “value-add existing healthcare real estate” and development opportunities in an 11-state territory across the Midwest. As Bob details in the video, the fund has already acquired four properties since its formation and is currently exploring a variety of new investment opportunities.

2018 is already shaping up to be a busy year for HSA PrimeCare, the national healthcare real estate division of HSA Commercial. Stay tuned to our website for announcements about new acquisitions and development projects!

To watch the entire video interview with Bob Smietana, please visit HSA Commercial’s YouTube page. Click here to read Commercial Property Executive’s coverage of the video.

HSA PrimeCare President John Wilson Discusses the Patient-Centered Delivery Model with GlobeSt.com

HSA PrimeCare and USAA Real Estate Company recently acquired the 45,722 SF Plymouth City Center Medical in Plymouth, Minn.

In an article published last week by GlobeSt.com, HSA PrimeCare president John Wilson explains how healthcare systems are working to reduce costs while preparing for a rapidly aging population and new patient needs.

John Wilson, President

According to Wilson, “…providers across the nation have largely shifted to a more patient-centered delivery model, with smaller, cost-efficient medical clinics doing much of the work once handled by big hospitals. Some of the savings will come from concentrating several specialties into one location, alongside more traditional doctors’ offices.”

Wilson further describes some specific design choices that HSA PrimeCare’s healthcare clients are implementing in order to fulfill the increasing demands of their patients.

“Facility design has become much more thoughtful – a trend that manifests itself in a variety of ways, including the use of warmer colors, abundant natural lighting and amenities like on-site pharmacies and imaging services,” says Wilson. “Some outpatient facilities have also added fitness centers that can be used for physical therapy and preventative care.”

To read the full article, visit GlobeSt.com.