HSA PrimeCare Development Drexel Town Square Health Center Recognized in IB Madison’s Commercial Design Awards

This week, In Business Madison announced the winners of its 11th annual Commercial Design Awards. In the category of Best New Development or Renovation in Healthcare, the judges selected HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility was completed in November of last year and opened to the public in January. The center offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite.

The judges described the facility as providing “warmth” and “coziness” and note design elements that were included to create a calming environment for patients.

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a variety of imaging services.

“If you look at the images, it looks like great care was given to the [patient’s] experience of this building,” said one of the judges. “If you are in a scan or an MRI or whatever, the only real impact you have is what you see when you look up. They took care to provide a pleasant ceiling there.”

“They created some elements that were a little bit more creative and playful in an environment that isn’t necessarily a fun place for people,” stated another judge. “It’s a nice way to make those spaces a little bit more humane in places that are otherwise not the most fun to be in.”

“We would like to congratulate our partners on this development, Froedtert & the Medical College of Wisconsin on this award,” said Dan Miranda, president of HSA Commercial. “We are so pleased to be a part of the team that has brought this world-class healthcare facility to the residents of Oak Creek and south suburban Milwaukee.”

The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor. To read full coverage of the awards and view a list of winners in all categories, visit the In Business Madison website. To learn more about Froedtert and the Medical College of Wisconsin, visit froedtert.com.

HSA PrimeCare Development Drexel Town Square Health Center Named HREI Insights Awards Finalist

Last week, HREI Insights announced the finalists for its fifth annual awards recognizing excellence in healthcare real estate development and leadership. Among the chosen facilities was HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility is due for completion next month and is scheduled to open by the end of January. The center will offer a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy will also be available onsite.

In the category of Best New Medical Office Building and Other Outpatient Facilities 100,000 SF or More, the Froedtert & the MCW Drexel Town Square Health Center is one of five national finalists. HREI Insights will present the final awards at the RealShare Healthcare 2017 conference in Scottsdale, Ariz. on December 7th.

To view the complete lists of finalists in all categories, visit the HREI Insights website. For more information on the RealShare Healthcare 2017 conference, visit the GlobeSt.com event page.

HSA PrimeCare EVP Shares the Perspective of a Patient in Becker’s Hospital Review Byline

On the morning of July 6, 2016, Tim Stanton, an executive vice president with HSA PrimeCare, suffered a major stroke that left him unable to walk and with severe paralysis on the right side of his body. As he continues his recovery, our friend and colleague Tim is sharing his experience to help the HSA PrimeCare team continually find ways to improve its healthcare facilities and management strategies.

In a recently-published byline article with Becker’s Hospital Review, Tim offered his unique insights in addressing the need for a patient-centric approach to the design, development, and management of healthcare facilities.

On one occasion this past winter, I was walking from my car into a medical office building and encountered a patch of ice. It was already extremely difficult for me to walk in normal conditions, but the patch of ice literally froze me in my tracks. I was terrified of falling. But I was also terrified of looking silly, feeling helpless and being seen as sick. These are the feelings that we as healthcare real estate providers must be aware of while providing services to our patients. Comprehending and internalizing how our patients may be feeling allows us to better serve their needs.

Since Tim’s return to HSA PrimeCare, the team has engaged in a thorough portfolio-wide review of its properties to ensure their design and management practices are yielding the highest levels of patient care and the most comfortable experience.

To truly succeed as a provider and manager of medical real estate, one can’t simply be a medical building manager. We should strive to anticipate the unique needs of our patients and improve their experience in our buildings by embracing our role as part of a larger healthcare team working together to help in our patients’ recovery.

To read the full article, please visit the Becker’s Hospital Review website.