HSA PrimeCare Development Drexel Town Square Health Center Named HREI Insights Awards Finalist

Last week, HREI Insights announced the finalists for its fifth annual awards recognizing excellence in healthcare real estate development and leadership. Among the chosen facilities was HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility is due for completion next month and is scheduled to open by the end of January. The center will offer a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy will also be available onsite.

In the category of Best New Medical Office Building and Other Outpatient Facilities 100,000 SF or More, the Froedtert & the MCW Drexel Town Square Health Center is one of five national finalists. HREI Insights will present the final awards at the RealShare Healthcare 2017 conference in Scottsdale, Ariz. on December 7th.

To view the complete lists of finalists in all categories, visit the HREI Insights website. For more information on the RealShare Healthcare 2017 conference, visit the GlobeSt.com event page.

HSA PrimeCare EVP Shares the Perspective of a Patient in Becker’s Hospital Review Byline

On the morning of July 6, 2016, Tim Stanton, an executive vice president with HSA PrimeCare, suffered a major stroke that left him unable to walk and with severe paralysis on the right side of his body. As he continues his recovery, our friend and colleague Tim is sharing his experience to help the HSA PrimeCare team continually find ways to improve its healthcare facilities and management strategies.

In a recently-published byline article with Becker’s Hospital Review, Tim offered his unique insights in addressing the need for a patient-centric approach to the design, development, and management of healthcare facilities.

On one occasion this past winter, I was walking from my car into a medical office building and encountered a patch of ice. It was already extremely difficult for me to walk in normal conditions, but the patch of ice literally froze me in my tracks. I was terrified of falling. But I was also terrified of looking silly, feeling helpless and being seen as sick. These are the feelings that we as healthcare real estate providers must be aware of while providing services to our patients. Comprehending and internalizing how our patients may be feeling allows us to better serve their needs.

Since Tim’s return to HSA PrimeCare, the team has engaged in a thorough portfolio-wide review of its properties to ensure their design and management practices are yielding the highest levels of patient care and the most comfortable experience.

To truly succeed as a provider and manager of medical real estate, one can’t simply be a medical building manager. We should strive to anticipate the unique needs of our patients and improve their experience in our buildings by embracing our role as part of a larger healthcare team working together to help in our patients’ recovery.

To read the full article, please visit the Becker’s Hospital Review website.

Drexel Town Square Health Center Developed by HSA PrimeCare to Offer Full Spectrum of Services, Add Jobs

Street View rendering NE
The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center developed by HSA PrimeCare will bring an unprecedented level of healthcare services as well as nearly 150 new jobs to Oak Creek and surrounding communities.

Slated to open next fall, the 109,000-square-foot health center will offer a complete spectrum of services under one roof, from primary care and urgent care to an outpatient surgery center and a cancer center. Fourteen doctors are expected to practice at the Drexel Town Square location when it opens, including 10 specialists representing 13 different specialty care areas. In addition, occupational health services and support services including laboratory, imaging and pharmacy will be available. HSA PrimeCare is responsible for development of the state-of-the-art facility as well as an adjacent 425-space parking deck.

“People tell us they want high quality care that’s convenient and fits their lives. We strive to provide the right care in the right place at the right time, and Drexel Town Square Health Center is designed to deliver on that,” said Mark Lodes, MD, president, Froedtert & MCW Community Physicians. “Many of our patients come from the Oak Creek, South Milwaukee, Caledonia and Racine County areas, and this location will be a comprehensive, close-to-home option with a streamlined connection to the Froedtert & MCW academic medical center if needed.”

“We are excited with the opportunity to partner with Froedtert & the Medical College of Wisconsin to bring world-class healthcare services in a convenient neighborhood setting for the residents of Oak Creek and south suburban Milwaukee,” said Dan Miranda, president of HSA Commercial.

“As healthcare continues to evolve, multi-specialty outpatient centers like the Drexel Town Square Health Center will deliver high quality healthcare to patients living outside of major cities,” said John Wilson, president of HSA PrimeCare. “We are so pleased to assist Froedtert & the Medical College of Wisconsin to expand its service platform through this development to reach the patients of this community in a location closer to their homes.”

Plans for the Froedtert & MCW health network to join the Drexel Town Square development were announced in early 2015. According to Lodes, the Froedtert & MCW planning team studied the community’s needs and took a thoughtful, measured approach to determine the appropriate services to offer. He said details may change since the health center’s opening date is a year away, but the comprehensive lineup of services planned for the Froedtert & MCW Drexel Town Square Health Center includes:

  • Primary care: family and pediatric medicine with extended appointment hours; obstetrics and gynecology
  • Urgent care: seven days a week, 7 am to 11 pm
  • Specialty care: cardiology, dermatology, endocrinology, gastrointestinal, ear/nose/throat, ophthalmology/optometry, orthopaedics and sports medicine, neurology, pain management, plastic surgery, and urology
  • Outpatient surgery center: 16,500 square feet of space including two operating rooms, two procedure rooms, extended recovery and observation rooms
  • Cancer center: 17,000 square feet of space with surgery, medical oncology and radiation oncology capabilities. Focus on breast, prostate/urologic, lung/thoracic and colorectal cancers; as part of the Froedtert & MCW Cancer Network also will offer care for other cancers and benign blood disorders
  • Support services: Mammography, CT, ultrasound, fluoroscopy, and general imaging; cardiac diagnostics, rehabilitation services, non-cancer infusion services, retail pharmacy
  • Occupational health: Employer services including employee health and work injury assessment and care, employment-related exams and testing

The Froedtert & MCW Drexel Town Square Health Center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth expected in subsequent years. The health center will be located at the corner of Drexel Avenue and Sixth Street, Oak Creek.

The architect is Eppstein Uhen Architects and CG Schmidt is the general contractor.

The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin. It comprises eastern Wisconsin’s only academic medical center, Froedtert Hospital, Milwaukee; Community Memorial Hospital, Menomonee Falls; and St. Joseph’s Hospital, West Bend. The health network also includes more than 2,700 physicians across 25 primary and specialty clinical locations representing the collaboration of Wisconsin’s largest multispecialty physician practice with a community-based physician group. The network’s three hospitals have 804 staffed beds, more than 40,000 annual admissions and nearly 966,000 annual outpatient visits. Froedtert & MCW network physicians have more than 775,000 annual patient visits at its health centers and clinics. For more information, visit froedtert.com.

HSA PrimeCare, the developer of the project, partners with some of the premier health care institutions in the nation to create development/ownership, project management, leasing, monetization, and property management real estate solutions that address the needs of today’s patients while satisfying the strategic and financial goals of the health system. Chicago-based HSA PrimeCare, a division of HSA Commercial, Inc. is a leading developer and owner of healthcare facilities throughout the Midwest.