HSA PrimeCare Development Drexel Town Square Health Center Recognized in IB Madison’s Commercial Design Awards

This week, In Business Madison announced the winners of its 11th annual Commercial Design Awards. In the category of Best New Development or Renovation in Healthcare, the judges selected HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc.

The 109,000-square-foot state-of-the-art facility was completed in November of last year and opened to the public in January. The center offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. Imaging, lab, and a retail pharmacy are also available onsite.

The judges described the facility as providing “warmth” and “coziness” and note design elements that were included to create a calming environment for patients.

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center offers a variety of imaging services.

“If you look at the images, it looks like great care was given to the [patient’s] experience of this building,” said one of the judges. “If you are in a scan or an MRI or whatever, the only real impact you have is what you see when you look up. They took care to provide a pleasant ceiling there.”

“They created some elements that were a little bit more creative and playful in an environment that isn’t necessarily a fun place for people,” stated another judge. “It’s a nice way to make those spaces a little bit more humane in places that are otherwise not the most fun to be in.”

“We would like to congratulate our partners on this development, Froedtert & the Medical College of Wisconsin on this award,” said Dan Miranda, president of HSA Commercial. “We are so pleased to be a part of the team that has brought this world-class healthcare facility to the residents of Oak Creek and south suburban Milwaukee.”

The architect for the project was Eppstein Uhen Architects and CG Schmidt was the general contractor. To read full coverage of the awards and view a list of winners in all categories, visit the In Business Madison website. To learn more about Froedtert and the Medical College of Wisconsin, visit froedtert.com.

HSA PrimeCare-Developed Drexel Town Square Health Center to Open January 18

Community Open House set for Saturday, January 13

The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center will open its doors at the corner of West Drexel Avenue and South Sixth Street on January 18, bringing an unprecedented level of health care services to Oak Creek and surrounding communities.

Community residents are invited to preview the new health center at an open house on Saturday, January 13, from 9 am until noon. The event will include tours, refreshments and opportunities to meet and schedule appointments with doctors who will work there.

The 109,000-square-foot health center will offer a complete spectrum of services in one location, from primary care and urgent care to an outpatient surgery center and a cancer center. Thirty-nine physicians, nurse practitioners and physician assistants will practice at the center, including specialists representing a dozen different specialty care areas. In addition, occupational medicine and support services including laboratory, imaging and pharmacy will be available.

“We are proud to be part of Oak Creek’s exciting new downtown,” said Cathy Jacobson, president and chief executive officer of Froedtert Health. “It’s a great fit with our commitment to respond to community needs and to provide the right care in the right place at the right time.”

Drexel Town Square Health Center is the fourth new health center opened by the Froedtert & MCW health network in the past 12 months. The other three are in Brookfield, Mequon and Milwaukee. The Drexel Town Square site also adds to the health network’s growing presence south of Milwaukee, which was marked by an expanded affiliation last year with the former United Hospital System, now operating as Froedtert South.

Jacobson added, “People tell us they want high quality care that’s convenient and fits their lives. Many of our patients already come from Oak Creek, South Milwaukee, Caledonia, Racine and beyond, and this location gives them a comprehensive, close-to-home option with the resources of the Froedtert & MCW academic medical center at their fingertips.”

Jacobson said the Froedtert & MCW planning team studied the community’s needs before determining the appropriate services to offer. She said primary and specialty care as well as cancer care were identified as significant shortages in the area.

She noted that the design of the new health center responds to the trend toward digital health care, and will be able to offer options such as virtual consults and e-visits.

The health center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth projected in subsequent years.

The current lineup of services at the Froedtert & MCW Drexel Town Square Health Center includes the following, with additional services planned for the near future.

• Primary care: Family medicine with extended appointment hours

• Urgent care: Seven days a week, 7 am to 11 pm

• Specialty care: Audiology, cardiology, endocrinology, gastroenterology, ear/nose/throat, general surgery, hand surgery, nutrition and diabetes services, ophthalmology/optometry, orthopedics, pain management, plastic and reconstructive surgery, podiatry and urology. All were identified as underserved needs in the area.

• Outpatient surgery center: An option for procedures such as colonoscopy, arthroscopy, ear/nose/throat and some orthopedic surgeries. It is equipped with advanced video and image-capture technologies and designed to be adaptable as surgical techniques evolve.

• Cancer center: Has surgery, medical oncology and radiation oncology capabilities. Onsite state-of-the-art radiation oncology machines will save travel for patients who require daily treatments. Surgical consults and follow-up visits for patients with breast, colorectal, prostate and urologic cancers, and infusion services for chemotherapy, blood products and IV also will be offered. As part of the Froedtert & MCW Cancer Network, the cancer center also will treat other cancers and benign blood disorders, providing streamlined access to the Froedtert & MCW academic medical center in Wauwatosa if needed.

• Support services: Mammography, CT, ultrasound, fluoroscopy and general imaging; cardiac diagnostics, rehabilitation services, general infusion services, retail pharmacy

• Occupational medicine: Comprehensive employer services including acute and follow-up workers compensation injury treatment, employment-related exams and testing through Froedtert & MCW Workforce Health.

Froedtert Health leases the building from HSA PrimeCare, the developer. The architect was Eppstein Uhen Architects and CG Schmidt was the general contractor.

About Froedtert & the Medical College of Wisconsin
The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin supporting a shared mission of patient care, innovation, medical research and education. Our health network operates eastern Wisconsin’s only academic medical center and adult Level I Trauma Center at Froedtert Hospital, Milwaukee, an internationally recognized training and research center engaged in thousands of clinical trials and studies. The Froedtert & MCW health network, which includes five hospitals, more than 1,600 physicians and nearly 40 health centers and clinics, draws patients from throughout the Midwest and the nation. In our most recent fiscal year, outpatient visits exceeded 1.1 million, inpatient admissions to our hospitals were 49,250 and visits to our network physicians totaled 932,000. For more information, visit froedtert.com.

Drexel Town Square Health Center Developed by HSA PrimeCare to Offer Full Spectrum of Services, Add Jobs

Street View rendering NE
The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center developed by HSA PrimeCare will bring an unprecedented level of healthcare services as well as nearly 150 new jobs to Oak Creek and surrounding communities.

Slated to open next fall, the 109,000-square-foot health center will offer a complete spectrum of services under one roof, from primary care and urgent care to an outpatient surgery center and a cancer center. Fourteen doctors are expected to practice at the Drexel Town Square location when it opens, including 10 specialists representing 13 different specialty care areas. In addition, occupational health services and support services including laboratory, imaging and pharmacy will be available. HSA PrimeCare is responsible for development of the state-of-the-art facility as well as an adjacent 425-space parking deck.

“People tell us they want high quality care that’s convenient and fits their lives. We strive to provide the right care in the right place at the right time, and Drexel Town Square Health Center is designed to deliver on that,” said Mark Lodes, MD, president, Froedtert & MCW Community Physicians. “Many of our patients come from the Oak Creek, South Milwaukee, Caledonia and Racine County areas, and this location will be a comprehensive, close-to-home option with a streamlined connection to the Froedtert & MCW academic medical center if needed.”

“We are excited with the opportunity to partner with Froedtert & the Medical College of Wisconsin to bring world-class healthcare services in a convenient neighborhood setting for the residents of Oak Creek and south suburban Milwaukee,” said Dan Miranda, president of HSA Commercial.

“As healthcare continues to evolve, multi-specialty outpatient centers like the Drexel Town Square Health Center will deliver high quality healthcare to patients living outside of major cities,” said John Wilson, president of HSA PrimeCare. “We are so pleased to assist Froedtert & the Medical College of Wisconsin to expand its service platform through this development to reach the patients of this community in a location closer to their homes.”

Plans for the Froedtert & MCW health network to join the Drexel Town Square development were announced in early 2015. According to Lodes, the Froedtert & MCW planning team studied the community’s needs and took a thoughtful, measured approach to determine the appropriate services to offer. He said details may change since the health center’s opening date is a year away, but the comprehensive lineup of services planned for the Froedtert & MCW Drexel Town Square Health Center includes:

  • Primary care: family and pediatric medicine with extended appointment hours; obstetrics and gynecology
  • Urgent care: seven days a week, 7 am to 11 pm
  • Specialty care: cardiology, dermatology, endocrinology, gastrointestinal, ear/nose/throat, ophthalmology/optometry, orthopaedics and sports medicine, neurology, pain management, plastic surgery, and urology
  • Outpatient surgery center: 16,500 square feet of space including two operating rooms, two procedure rooms, extended recovery and observation rooms
  • Cancer center: 17,000 square feet of space with surgery, medical oncology and radiation oncology capabilities. Focus on breast, prostate/urologic, lung/thoracic and colorectal cancers; as part of the Froedtert & MCW Cancer Network also will offer care for other cancers and benign blood disorders
  • Support services: Mammography, CT, ultrasound, fluoroscopy, and general imaging; cardiac diagnostics, rehabilitation services, non-cancer infusion services, retail pharmacy
  • Occupational health: Employer services including employee health and work injury assessment and care, employment-related exams and testing

The Froedtert & MCW Drexel Town Square Health Center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth expected in subsequent years. The health center will be located at the corner of Drexel Avenue and Sixth Street, Oak Creek.

The architect is Eppstein Uhen Architects and CG Schmidt is the general contractor.

The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin. It comprises eastern Wisconsin’s only academic medical center, Froedtert Hospital, Milwaukee; Community Memorial Hospital, Menomonee Falls; and St. Joseph’s Hospital, West Bend. The health network also includes more than 2,700 physicians across 25 primary and specialty clinical locations representing the collaboration of Wisconsin’s largest multispecialty physician practice with a community-based physician group. The network’s three hospitals have 804 staffed beds, more than 40,000 annual admissions and nearly 966,000 annual outpatient visits. Froedtert & MCW network physicians have more than 775,000 annual patient visits at its health centers and clinics. For more information, visit froedtert.com.

HSA PrimeCare, the developer of the project, partners with some of the premier health care institutions in the nation to create development/ownership, project management, leasing, monetization, and property management real estate solutions that address the needs of today’s patients while satisfying the strategic and financial goals of the health system. Chicago-based HSA PrimeCare, a division of HSA Commercial, Inc. is a leading developer and owner of healthcare facilities throughout the Midwest.