Drexel Town Square Health Center Developed by HSA PrimeCare to Offer Full Spectrum of Services, Add Jobs

Street View rendering NE
The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center developed by HSA PrimeCare will bring an unprecedented level of healthcare services as well as nearly 150 new jobs to Oak Creek and surrounding communities.

Slated to open next fall, the 109,000-square-foot health center will offer a complete spectrum of services under one roof, from primary care and urgent care to an outpatient surgery center and a cancer center. Fourteen doctors are expected to practice at the Drexel Town Square location when it opens, including 10 specialists representing 13 different specialty care areas. In addition, occupational health services and support services including laboratory, imaging and pharmacy will be available. HSA PrimeCare is responsible for development of the state-of-the-art facility as well as an adjacent 425-space parking deck.

“People tell us they want high quality care that’s convenient and fits their lives. We strive to provide the right care in the right place at the right time, and Drexel Town Square Health Center is designed to deliver on that,” said Mark Lodes, MD, president, Froedtert & MCW Community Physicians. “Many of our patients come from the Oak Creek, South Milwaukee, Caledonia and Racine County areas, and this location will be a comprehensive, close-to-home option with a streamlined connection to the Froedtert & MCW academic medical center if needed.”

“We are excited with the opportunity to partner with Froedtert & the Medical College of Wisconsin to bring world-class healthcare services in a convenient neighborhood setting for the residents of Oak Creek and south suburban Milwaukee,” said Dan Miranda, president of HSA Commercial.

“As healthcare continues to evolve, multi-specialty outpatient centers like the Drexel Town Square Health Center will deliver high quality healthcare to patients living outside of major cities,” said John Wilson, president of HSA PrimeCare. “We are so pleased to assist Froedtert & the Medical College of Wisconsin to expand its service platform through this development to reach the patients of this community in a location closer to their homes.”

Plans for the Froedtert & MCW health network to join the Drexel Town Square development were announced in early 2015. According to Lodes, the Froedtert & MCW planning team studied the community’s needs and took a thoughtful, measured approach to determine the appropriate services to offer. He said details may change since the health center’s opening date is a year away, but the comprehensive lineup of services planned for the Froedtert & MCW Drexel Town Square Health Center includes:

  • Primary care: family and pediatric medicine with extended appointment hours; obstetrics and gynecology
  • Urgent care: seven days a week, 7 am to 11 pm
  • Specialty care: cardiology, dermatology, endocrinology, gastrointestinal, ear/nose/throat, ophthalmology/optometry, orthopaedics and sports medicine, neurology, pain management, plastic surgery, and urology
  • Outpatient surgery center: 16,500 square feet of space including two operating rooms, two procedure rooms, extended recovery and observation rooms
  • Cancer center: 17,000 square feet of space with surgery, medical oncology and radiation oncology capabilities. Focus on breast, prostate/urologic, lung/thoracic and colorectal cancers; as part of the Froedtert & MCW Cancer Network also will offer care for other cancers and benign blood disorders
  • Support services: Mammography, CT, ultrasound, fluoroscopy, and general imaging; cardiac diagnostics, rehabilitation services, non-cancer infusion services, retail pharmacy
  • Occupational health: Employer services including employee health and work injury assessment and care, employment-related exams and testing

The Froedtert & MCW Drexel Town Square Health Center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth expected in subsequent years. The health center will be located at the corner of Drexel Avenue and Sixth Street, Oak Creek.

The architect is Eppstein Uhen Architects and CG Schmidt is the general contractor.

The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin. It comprises eastern Wisconsin’s only academic medical center, Froedtert Hospital, Milwaukee; Community Memorial Hospital, Menomonee Falls; and St. Joseph’s Hospital, West Bend. The health network also includes more than 2,700 physicians across 25 primary and specialty clinical locations representing the collaboration of Wisconsin’s largest multispecialty physician practice with a community-based physician group. The network’s three hospitals have 804 staffed beds, more than 40,000 annual admissions and nearly 966,000 annual outpatient visits. Froedtert & MCW network physicians have more than 775,000 annual patient visits at its health centers and clinics. For more information, visit froedtert.com.

HSA PrimeCare, the developer of the project, partners with some of the premier health care institutions in the nation to create development/ownership, project management, leasing, monetization, and property management real estate solutions that address the needs of today’s patients while satisfying the strategic and financial goals of the health system. Chicago-based HSA PrimeCare, a division of HSA Commercial, Inc. is a leading developer and owner of healthcare facilities throughout the Midwest.

HSA PrimeCare SVP Jon Boley Explains MOB Redevelopment in RE Forum Magazine

Real Estate Forum - November 2016

In an article published in the November edition of Real Estate Forum Magazine, HSA PrimeCare senior vice president of acquisitions and development, Jon Boley, outlines the complexities of acquiring and renovating obsolete medical office buildings. Boley discusses the challenge of smaller floorplates, originally built to accommodate medical practices with one or two physicians and the changes in the strategic needs of today’s physician offices.

Jon E. Boley, SVP

Jon E. Boley, SVP

“Consolidation of physicians over the past several years has increased demand for space suitable for the larger multi-specialty practices common today,” said Boley. “Owners and developers are constructing new buildings with larger floorplates, and on-campus medical space is being heavily renovated to fit the needs of today’s healthcare providers…”

Boley also explains the impact of the Affordable Care Act, which has shifted the focus of health care systems from a volume-based healthcare delivery model to a value-based model.

“In order to reduce costs and improve accessibility, health systems are moving more operations off campus to less expensive facilities that are closer to the patient. In some cases, health systems are backfilling vacancies in existing retail centers, many of which offer proximity to residential neighborhoods, as well as ample parking, flexible layouts… and high visibility.”

Read the full article in the November edition of Real Estate Forum Magazine.

HSA PrimeCare SVP Jon Boley Discusses Healthcare Acquisitions with Commercial Property Executive

Jon  E. Boley, SVP

Jon E. Boley, SVP

In a recently published Q&A article in Commercial Property Executive (CPE), HSA PrimeCare SVP of acquisitions and development Jon Boley discusses his criteria for assessing a healthcare real estate acquisition.

“First, we consider the sponsor or anchor tenant of the building,” Boley explains. “A hospital or physician group with a strong market share is the ideal tenant, so if the building already has a strong anchor tenant, that’s certainly a plus. On the other hand, if we’re able to add value to an acquisition by partnering with a healthcare system and bringing them into a building, then we look closely at how the subject location fits within the provider’s existing service platform, including the lead tenant’s other outpatient facilities.”

After elaborating on two additional criteria, Jon responds to CPE questions relevant to HSA’s strategy variations for on-campus vs. off-campus facilities, as well as the future of healthcare real estate in light of the Affordable Care Act.

“The ACA has driven the consolidation of hospitals and physician practices in many markets as providers look to gain economies of scale and greater market share,” Boley reports. “In some cases, this has resulted in duplication of service locations. In the aftermath, hospitals and health systems have taken a step back to evaluate their real estate strategies and are beginning to consolidate locations into larger facilities or move physicians to locations with higher volume.”

Boley was recently featured in HSA’s latest episode of its healthcare real estate informational video series, Ask an Advisor, in which he further discusses the topic of healthcare acquisitions.

Click here to read the full article in Commercial Property Executive.