VIDEO: Healthcare Real Estate Trends in 2018

In a video interview recently featured in Commercial Property Executive, HSA Commercial Real Estate Vice Chairman and CEO Bob Smietana offers insights on changes in the healthcare real estate landscape in 2018.

As the delivery of care model continues to evolve in healthcare, Bob expects to see continued growth and development of outpatient facilities in 2018.

“That [delivery of care] model has changed from going to a hospital campus, going to a large parking garage, and having your diagnostic tests done there and seeing your family doctor,” Smietana says in the video. “Healthcare is being delivered in convenient locations to the consumer now.”

Bob references the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wis., which HSA PrimeCare developed in 2017 in partnership with Froedtert and the Medical College of Wisconsin, as an example of healthcare providers delivering institutional-quality care in neighborhood locations that are easily-accessible to their patient base. As Bob points out, some health systems are even opening clinics and specialty facilities in shopping centers to take advantage of the visibility, convenience, and synergy that traditional retail environments have to offer.

“[Medical facilities] are giving shopping centers a boost in terms of additional shopper traffic but also allowing diversity in the tenant space in the retail centers themselves,” Smietana adds.

Finally, Bob discusses the joint-venture fund that HSA PrimeCare formed with USAA insurance company to target “value-add existing healthcare real estate” and development opportunities in an 11-state territory across the Midwest. As Bob details in the video, the fund has already acquired four properties since its formation and is currently exploring a variety of new investment opportunities.

2018 is already shaping up to be a busy year for HSA PrimeCare, the national healthcare real estate division of HSA Commercial. Stay tuned to our website for announcements about new acquisitions and development projects!

To watch the entire video interview with Bob Smietana, please visit HSA Commercial’s YouTube page. Click here to read Commercial Property Executive’s coverage of the video.

HSA PrimeCare EVP Shares the Perspective of a Patient in Becker’s Hospital Review Byline

On the morning of July 6, 2016, Tim Stanton, an executive vice president with HSA PrimeCare, suffered a major stroke that left him unable to walk and with severe paralysis on the right side of his body. As he continues his recovery, our friend and colleague Tim is sharing his experience to help the HSA PrimeCare team continually find ways to improve its healthcare facilities and management strategies.

In a recently-published byline article with Becker’s Hospital Review, Tim offered his unique insights in addressing the need for a patient-centric approach to the design, development, and management of healthcare facilities.

On one occasion this past winter, I was walking from my car into a medical office building and encountered a patch of ice. It was already extremely difficult for me to walk in normal conditions, but the patch of ice literally froze me in my tracks. I was terrified of falling. But I was also terrified of looking silly, feeling helpless and being seen as sick. These are the feelings that we as healthcare real estate providers must be aware of while providing services to our patients. Comprehending and internalizing how our patients may be feeling allows us to better serve their needs.

Since Tim’s return to HSA PrimeCare, the team has engaged in a thorough portfolio-wide review of its properties to ensure their design and management practices are yielding the highest levels of patient care and the most comfortable experience.

To truly succeed as a provider and manager of medical real estate, one can’t simply be a medical building manager. We should strive to anticipate the unique needs of our patients and improve their experience in our buildings by embracing our role as part of a larger healthcare team working together to help in our patients’ recovery.

To read the full article, please visit the Becker’s Hospital Review website.

HSA PrimeCare President John Wilson Discusses HSA’s Focus on the Minneapolis Market with the Minneapolis Star Tribune

ows_145946772959130

In a newly published article in the Minneapolis StarTribune, HSA PrimeCare President John Wilson discusses the Minneapolis market as a desirable area for future healthcare real estate investment and development in consideration with the drivers of change within the healthcare industry as a whole.

“The Twin Cities market has between 6 million and 7 million square feet of medical offices, split up roughly 50-50 between hospital on-campus and off-campus settings,” Wilson reports. “With the advancement of technology, the growth is in outpatient procedures, and so in the last few years we’ve been working with providers in helping them with their outpatient real estate strategies.”

HSA PrimeCare recently announced the formation of a joint venture with USAA Real Estate Company that will accelerate the growth of HSA’s healthcare acquisition and development program. With plans to expand throughout an 11 state region, Wilson claims the Twin Cities market provides the kind of stability being sought out by healthcare real estate investors.

“What we’re planning to do is meet with the major providers in the Twin Cities area, and really become not only a capital partner but a strategic partner with them,” Wilson added. “We’ve been in this space over 20 years now and understand that with medical real estate, it’s all about the delivery of care.”

Click here to read the full article in the Minneapolis StarTribune.