HSA PrimeCare Announces Promotion of Team Member

Olivia R. Wirth, Director of Marketing & Senior Associate of Leasing/Development

HSA PrimeCare is pleased to announce the promotion of team member, Olivia R. Wirth to Director of Marketing & Senior Associate of Leasing/Development. Olivia has been an integral part of the HSA PrimeCare team throughout her five years with the company and has demonstrated remarkable work ethic, attention to detail, and passion that has awarded her the opportunity to advance within the company.

“Olivia brings a fresh perspective and energy to the work that we do,” said John Wilson, president of HSA PrimeCare. “Her growth with the company over the past few years has been exceptional, and we are excited to see what she will achieve in the near future.”

Olivia provides leasing and other services for the division’s top health care provider clients. She is responsible for leasing space within HSA PrimeCare’s portfolio of health care properties, and also provides tenant representation services to medical, office, and retail users throughout the Chicagoland area. In addition to her brokerage work, Olivia’s responsibilities as Director of Marketing include managing the division’s marketing initiatives as well as overseeing public relations efforts relevant to both brand and product marketing.

Olivia is a licensed real estate broker in the State of Illinois, a CCIM candidate member, and the Communications committee co-chair for CREW Chicago.

HSA would like to congratulate Olivia on her hard-earned promotion, and we look forward to her continued success at the company.

HSA PrimeCare Development Drexel Town Square Health Center Named HREI Insights Awards Finalist

Last week, HREI Insights announced the finalists of the 2018 HREI Insights Awards recognizing excellence in healthcare real estate development and executive leadership. Among the chosen facilities was HSA PrimeCare’s development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc., which celebrated its public opening in January.

The 109,000-square-foot state-of-the-art facility offers a wide spectrum of services including primary care, specialty care, urgent care, as well as an outpatient surgery center and full-service cancer center. An imaging center, lab, and retail pharmacy are also available onsite. The Froedtert & the MCW Drexel Town Square Health Center has been recognized for its innovative design features that create a calm, playful environment for patients. Since its completion, the project has received In Business Madison’s 11th Annual Commercial Design Award and has been recognized by the Daily Reporter as a Top Project of 2017.

In the HREI Insights category of Best New Medical Office Building and Other Outpatient Facilities 100,000 SF or More, the Froedtert & the MCW Drexel Town Square Health Center is one of five national finalists. HREI Insights will present the final awards at the RealShare Healthcare 2018 conference in Scottsdale, Ariz. on December 5th and 6th.

To view the complete lists of finalists in all categories, visit the HREI Insights website. For more information on the RealShare Healthcare 2018 conference, visit the GlobeSt.com event page.

VIDEO: Healthcare Real Estate Trends in 2018

In a video interview recently featured in Commercial Property Executive, HSA Commercial Real Estate Vice Chairman and CEO Bob Smietana offers insights on changes in the healthcare real estate landscape in 2018.

As the delivery of care model continues to evolve in healthcare, Bob expects to see continued growth and development of outpatient facilities in 2018.

“That [delivery of care] model has changed from going to a hospital campus, going to a large parking garage, and having your diagnostic tests done there and seeing your family doctor,” Smietana says in the video. “Healthcare is being delivered in convenient locations to the consumer now.”

Bob references the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wis., which HSA PrimeCare developed in 2017 in partnership with Froedtert and the Medical College of Wisconsin, as an example of healthcare providers delivering institutional-quality care in neighborhood locations that are easily-accessible to their patient base. As Bob points out, some health systems are even opening clinics and specialty facilities in shopping centers to take advantage of the visibility, convenience, and synergy that traditional retail environments have to offer.

“[Medical facilities] are giving shopping centers a boost in terms of additional shopper traffic but also allowing diversity in the tenant space in the retail centers themselves,” Smietana adds.

Finally, Bob discusses the joint-venture fund that HSA PrimeCare formed with USAA insurance company to target “value-add existing healthcare real estate” and development opportunities in an 11-state territory across the Midwest. As Bob details in the video, the fund has already acquired four properties since its formation and is currently exploring a variety of new investment opportunities.

2018 is already shaping up to be a busy year for HSA PrimeCare, the national healthcare real estate division of HSA Commercial. Stay tuned to our website for announcements about new acquisitions and development projects!

To watch the entire video interview with Bob Smietana, please visit HSA Commercial’s YouTube page. Click here to read Commercial Property Executive’s coverage of the video.