HSA PrimeCare and USAA Real Estate Company recently acquired the 45,722 SF Plymouth City Center Medical in Plymouth, Minn.
In an article published last week by GlobeSt.com, HSA PrimeCare president John Wilson explains how healthcare systems are working to reduce costs while preparing for a rapidly aging population and new patient needs.
John Wilson, President
According to Wilson, “…providers across the nation have largely shifted to a more patient-centered delivery model, with smaller, cost-efficient medical clinics doing much of the work once handled by big hospitals. Some of the savings will come from concentrating several specialties into one location, alongside more traditional doctors’ offices.”
Wilson further describes some specific design choices that HSA PrimeCare’s healthcare clients are implementing in order to fulfill the increasing demands of their patients.
“Facility design has become much more thoughtful – a trend that manifests itself in a variety of ways, including the use of warmer colors, abundant natural lighting and amenities like on-site pharmacies and imaging services,” says Wilson. “Some outpatient facilities have also added fitness centers that can be used for physical therapy and preventative care.”
In a newly published article in Illinois Real Estate Journal, HSA PrimeCare president John Wilson outlines the complexities involved in developing healthcare facilities in an age in which patients expect the highest levels of convenience and comfort. Wilson identifies expanding service offerings, bundling of services within multispecialty facilities, and retail-format clinics as key strategies with which health systems are attempting to respond to the specific needs of their patients.
Within the patient-centered medical home model of care, a primary physician coordinates a patient’s treatment with specialists within the larger healthcare system. Primary care physicians within this integrated medicine model typically operate on the same medical campus or within the same suite as specialists and have the ability to share files with ease, allowing for more effective and thorough communication and preventing potentially harmful medical oversight. This centralized system provides easy, convenient, and comprehensive care that appeals to the modern healthcare consumer and is transforming the way healthcare developers operate.
Each of these respective trends naturally has implications for the design and construction of healthcare facilities. For example, in the medical home model of care, health systems are looking toward larger but more flexible footprints that house a comprehensive set of healthcare services while minimizing under-utilized common areas.
John also sees hospital-based urgent care centers and minute clinics as a way in which health systems are attempting to be more responsive to a desire from the public to receive expert care in convenient, neighborhood locations.
With the ability to stop in at any time to talk to a nurse practitioner and potentially walk out with the appropriate treatment or prescription, patients are more likely to seek consistent care. These clinics require either independent retail locations or space with easy access in a larger medical office facility. Advocate Good Samaritan Professional Building in Downers Grove, Ill. for example, is an HSA PrimeCare development that contains an Advocate Health Immediate Care Center. To establish a retail presence in our building, the center has additional signage out front and is located at the high-traffic entrance of the building.
HSA PrimeCare’s John Wilson speaking at a previous Bisnow event.
HSA PrimeCare president John Wilson will be a featured panelist at Bisnow’s National Healthcare Real Estate Summit to be held at the Rittenhouse Hotel in Philadphia on November 25th, 2014. The day-long healthcare real estate forum is expected to draw over 500 healthcare real estate professionals and top level health system executives from across the country to participate in a discussion about the evolution of healthcare real estate. Other featured speakers include: Barry Rabner, CEO of Princeton Healthcare System; Larry Kaiser, CEO of Temple University Health System; Richard Miller, CEO of Virtua Health System; and JoAnn Magnatta, senior vice president of real estate for Main Line Health System.
According to Bisnow’s event website, “Delivering healthcare services to a rapidly growing number of Americans has increasingly connected healthcare providers and real estate executives in new ways. Strategic use of real estate has become a tool for health systems to reach more patients, compete, cut costs, and finance new projects, all while improving quality of care. And this has created enormous opportunity for the real estate industry.”
No one is better equipped to lead a discussion regarding the strategic use of real estate in healthcare more than HSA PrimeCare’s John Wilson whose healthcare real estate advisory initiative has served clients since 1996. HSA PrimeCare partners with the nation’s leading healthcare institutions to create development, project management, leasing, monetization, and property management real estate solutions that address the needs of today’s patients while satisfying the financial goals of the health care provider. A leading developer and manager of medical office buildings in the Midwest, HSA PrimeCare is responsible for a management portfolio of health care properties in excess of one million square feet.
For more information about Bisnow’s National Healthcare Real Estate Summit, please visit the event website.