HSA PrimeCare EVP Robert Titzer Explains the Rise of Medical Office in Mixed-Use Developments in Commercial Property Executive Q&A

This week, Commercial Property Executive published a Q&A with HSA PrimeCare EVP, Robert Titzer discussing his prediction that the need for outpatient medical services will continue to increase and mixed use developments will benefit from incorporating a medical component.

As the modern healthcare consumer demands increased accessibility, healthcare providers seek to bring medical services closer to their patient bases. This means more facilities in highly visible locations. Developers are able to meet this need by adding medical facilities to mixed-use developments while also benefiting from the stability that this product type offers.

Robert Titzer, EVP

“Medical offices can be incorporated into a wide variety of mixed-use developments,” said Titzer. “Everyone needs health-care services, at all income levels, and essentially wherever people live and work.”

Access and parking can present significant challenges when incorporating medical into mixed-use developments. Since patients may be sick, injured, or elderly, special attention must be given to ensuring smooth patient flow in and out of the development.

“Medical facilities operate best when their patients do not have to compete for parking or access with other component users of the development,” according to Titzer. “They need drop-off areas and protected parking close to their destinations.”

One example of this is HSA PrimeCare’s recent multi-specialty medical development in Drexel Town Square with Froedtert & the Medical College of Wisconsin.

“Drexel Town Square is an exciting new ‘front door” for Oak Creek, Wis., and having a health-care component dovetailed perfectly with the development’s mix of community, retail and residential uses. Its location made perfect sense for Froedtert & the Medical College of Wisconsin. As part of a larger 85-acre mixed-use project that includes a new city hall, public library, shopping, restaurants, service-oriented businesses, hotel and apartments, a MOB fits into this modern, master-planned development.”

To read the full Q&A, visit the Commercial Property Executive website.

HSA PrimeCare EVP Robert Titzer Discusses the Rise of Urgent Care Facilities with RE Journals

In an article published this week by RE Journals, HSA PrimeCare EVP Robert Titzer discusses the recent increase of urgent care facilities and the consolidation of healthcare real estate.

Robert Titzer, EVP

Healthcare providers are focused on continuing to provide quality care while cutting economic inefficiencies, which has driven a dramatic rise in urgent care facilities. According to a recent Cushman & Wakefield report, urgent care centers have increased by 44% in the past five years.

“There are huge cost pressures on hospital systems these days and by using urgent care centers they can take some of the patient traffic that they would ordinarily see in their emergency rooms, which is a very high-cost place to treat people,” said Titzer. “They can either divert it from the emergency room or they can pick them up before they even consider coming to an emergency room.”

Along with locations in stand-alone retail buildings, urgent care centers are being integrated into larger medical office buildings where patients can be easily referred to specialists within the building and laboratory and imaging services can be shared.

“As part of consolidating facilities, hospital systems are adding those urgent care centers in with their bigger facilities that are out in the community so that they can keep more services in one spot, consolidate their operations and make them more efficient,” Titzer said.

One example of this, is the medical office building HSA PrimeCare is developing on campus at Silver Cross Hospital. The 40,000-square-foot facility will house the hospital’s urgent care, primary care, and occupational health clinics among other medical tenants, and it is expected to relieve the campus’ emergency room by diverting lower-risk patients to urgent care. The building is scheduled for completion in December of 2019, and there is medical space available for lease.

To read the full article, visit RE Journals.