HSA PrimeCare EVP Robert Titzer Explains the Rise of Medical Office in Mixed-Use Developments in Commercial Property Executive Q&A
March 26, 2020

This week, Commercial Property Executive published a Q&A with HSA PrimeCare EVP, Robert Titzer discussing his prediction that the need for outpatient medical services will continue to increase and mixed use developments will benefit from incorporating a medical component. 

As the modern healthcare consumer demands increased accessibility, healthcare providers seek to bring medical services closer to their patient bases. This means more facilities in highly visible locations. Developers are able to meet this need by adding medical facilities to mixed-use developments while also benefiting from the stability that this product type offers.

“Medical offices can be incorporated into a wide variety of mixed-use developments,” said Titzer. “Everyone needs health-care services, at all income levels, and essentially wherever people live and work.”

Access and parking can present significant challenges when incorporating medical into mixed-use developments. Since patients may be sick, injured, or elderly, special attention must be given to ensuring smooth patient flow in and out of the development.

“Medical facilities operate best when their patients do not have to compete for parking or access with other component users of the development,” according to Titzer. “They need drop-off areas and protected parking close to their destinations.”

One example of this is HSA PrimeCare’s recent multi-specialty medical development in Drexel Town Square with Froedtert & the Medical College of Wisconsin. 

“Drexel Town Square is an exciting new ‘front door” for Oak Creek, Wis., and having a health-care component dovetailed perfectly with the development’s mix of community, retail and residential uses. Its location made perfect sense for Froedtert & the Medical College of Wisconsin. As part of a larger 85-acre mixed-use project that includes a new city hall, public library, shopping, restaurants, service-oriented businesses, hotel and apartments, a MOB fits into this modern, master-planned development.”

To read the full Q&A, visit the Commercial Property Executive website.

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Robert Titzer

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