VIDEO: Healthcare Real Estate Trends in 2018

In a video interview recently featured in Commercial Property Executive, HSA Commercial Real Estate Vice Chairman and CEO Bob Smietana offers insights on changes in the healthcare real estate landscape in 2018.

As the delivery of care model continues to evolve in healthcare, Bob expects to see continued growth and development of outpatient facilities in 2018.

“That [delivery of care] model has changed from going to a hospital campus, going to a large parking garage, and having your diagnostic tests done there and seeing your family doctor,” Smietana says in the video. “Healthcare is being delivered in convenient locations to the consumer now.”

Bob references the 109,000-square-foot Drexel Town Square Health Center in Oak Creek, Wis., which HSA PrimeCare developed in 2017 in partnership with Froedtert and the Medical College of Wisconsin, as an example of healthcare providers delivering institutional-quality care in neighborhood locations that are easily-accessible to their patient base. As Bob points out, some health systems are even opening clinics and specialty facilities in shopping centers to take advantage of the visibility, convenience, and synergy that traditional retail environments have to offer.

“[Medical facilities] are giving shopping centers a boost in terms of additional shopper traffic but also allowing diversity in the tenant space in the retail centers themselves,” Smietana adds.

Finally, Bob discusses the joint-venture fund that HSA PrimeCare formed with USAA insurance company to target “value-add existing healthcare real estate” and development opportunities in an 11-state territory across the Midwest. As Bob details in the video, the fund has already acquired four properties since its formation and is currently exploring a variety of new investment opportunities.

2018 is already shaping up to be a busy year for HSA PrimeCare, the national healthcare real estate division of HSA Commercial. Stay tuned to our website for announcements about new acquisitions and development projects!

To watch the entire video interview with Bob Smietana, please visit HSA Commercial’s YouTube page. Click here to read Commercial Property Executive’s coverage of the video.

HSA PrimeCare-Developed Drexel Town Square Health Center to Open January 18

Community Open House set for Saturday, January 13

The new Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center will open its doors at the corner of West Drexel Avenue and South Sixth Street on January 18, bringing an unprecedented level of health care services to Oak Creek and surrounding communities.

Community residents are invited to preview the new health center at an open house on Saturday, January 13, from 9 am until noon. The event will include tours, refreshments and opportunities to meet and schedule appointments with doctors who will work there.

The 109,000-square-foot health center will offer a complete spectrum of services in one location, from primary care and urgent care to an outpatient surgery center and a cancer center. Thirty-nine physicians, nurse practitioners and physician assistants will practice at the center, including specialists representing a dozen different specialty care areas. In addition, occupational medicine and support services including laboratory, imaging and pharmacy will be available.

“We are proud to be part of Oak Creek’s exciting new downtown,” said Cathy Jacobson, president and chief executive officer of Froedtert Health. “It’s a great fit with our commitment to respond to community needs and to provide the right care in the right place at the right time.”

Drexel Town Square Health Center is the fourth new health center opened by the Froedtert & MCW health network in the past 12 months. The other three are in Brookfield, Mequon and Milwaukee. The Drexel Town Square site also adds to the health network’s growing presence south of Milwaukee, which was marked by an expanded affiliation last year with the former United Hospital System, now operating as Froedtert South.

Jacobson added, “People tell us they want high quality care that’s convenient and fits their lives. Many of our patients already come from Oak Creek, South Milwaukee, Caledonia, Racine and beyond, and this location gives them a comprehensive, close-to-home option with the resources of the Froedtert & MCW academic medical center at their fingertips.”

Jacobson said the Froedtert & MCW planning team studied the community’s needs before determining the appropriate services to offer. She said primary and specialty care as well as cancer care were identified as significant shortages in the area.

She noted that the design of the new health center responds to the trend toward digital health care, and will be able to offer options such as virtual consults and e-visits.

The health center is expected to create about 145 new full- and part-time jobs in its first year, with additional job growth projected in subsequent years.

The current lineup of services at the Froedtert & MCW Drexel Town Square Health Center includes the following, with additional services planned for the near future.

• Primary care: Family medicine with extended appointment hours

• Urgent care: Seven days a week, 7 am to 11 pm

• Specialty care: Audiology, cardiology, endocrinology, gastroenterology, ear/nose/throat, general surgery, hand surgery, nutrition and diabetes services, ophthalmology/optometry, orthopedics, pain management, plastic and reconstructive surgery, podiatry and urology. All were identified as underserved needs in the area.

• Outpatient surgery center: An option for procedures such as colonoscopy, arthroscopy, ear/nose/throat and some orthopedic surgeries. It is equipped with advanced video and image-capture technologies and designed to be adaptable as surgical techniques evolve.

• Cancer center: Has surgery, medical oncology and radiation oncology capabilities. Onsite state-of-the-art radiation oncology machines will save travel for patients who require daily treatments. Surgical consults and follow-up visits for patients with breast, colorectal, prostate and urologic cancers, and infusion services for chemotherapy, blood products and IV also will be offered. As part of the Froedtert & MCW Cancer Network, the cancer center also will treat other cancers and benign blood disorders, providing streamlined access to the Froedtert & MCW academic medical center in Wauwatosa if needed.

• Support services: Mammography, CT, ultrasound, fluoroscopy and general imaging; cardiac diagnostics, rehabilitation services, general infusion services, retail pharmacy

• Occupational medicine: Comprehensive employer services including acute and follow-up workers compensation injury treatment, employment-related exams and testing through Froedtert & MCW Workforce Health.

Froedtert Health leases the building from HSA PrimeCare, the developer. The architect was Eppstein Uhen Architects and CG Schmidt was the general contractor.

About Froedtert & the Medical College of Wisconsin
The Froedtert & the Medical College of Wisconsin regional health network is a partnership between Froedtert Health and the Medical College of Wisconsin supporting a shared mission of patient care, innovation, medical research and education. Our health network operates eastern Wisconsin’s only academic medical center and adult Level I Trauma Center at Froedtert Hospital, Milwaukee, an internationally recognized training and research center engaged in thousands of clinical trials and studies. The Froedtert & MCW health network, which includes five hospitals, more than 1,600 physicians and nearly 40 health centers and clinics, draws patients from throughout the Midwest and the nation. In our most recent fiscal year, outpatient visits exceeded 1.1 million, inpatient admissions to our hospitals were 49,250 and visits to our network physicians totaled 932,000. For more information, visit

HSA PrimeCare President John Wilson Discusses the Patient-Centered Delivery Model with

HSA PrimeCare and USAA Real Estate Company recently acquired the 45,722 SF Plymouth City Center Medical in Plymouth, Minn.

In an article published last week by, HSA PrimeCare president John Wilson explains how healthcare systems are working to reduce costs while preparing for a rapidly aging population and new patient needs.

John Wilson, President

According to Wilson, “…providers across the nation have largely shifted to a more patient-centered delivery model, with smaller, cost-efficient medical clinics doing much of the work once handled by big hospitals. Some of the savings will come from concentrating several specialties into one location, alongside more traditional doctors’ offices.”

Wilson further describes some specific design choices that HSA PrimeCare’s healthcare clients are implementing in order to fulfill the increasing demands of their patients.

“Facility design has become much more thoughtful – a trend that manifests itself in a variety of ways, including the use of warmer colors, abundant natural lighting and amenities like on-site pharmacies and imaging services,” says Wilson. “Some outpatient facilities have also added fitness centers that can be used for physical therapy and preventative care.”

To read the full article, visit