HSA PrimeCare SVP Jon Boley Shares the Top 3 Ways Medical Office Buildings Are Adapting to Changing Consumer Behaviors in Healthcare Business Today

Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center, Oak Creek, Wisc.

In an article published this week by Healthcare Business Today, HSA PrimeCare SVP of acquisitions and development Jon Boley discusses three ways medical office buildings are adapting to changing consumer habits.

Jon E. Boley, SVP of Acquisitions & Development

The change from fee-for-service to a value-based reimbursement model has driven healthcare providers to bring services closer to their patients. According to Boley, “travel time is three times more important than doctor quality” for Generation X consumers. As a result, healthcare providers are seeking retail locations with flexible layouts and ample parking.

Another trend among healthcare providers is a 360-degree approach to wellness. “[Patients] want to incorporate fitness in a seamless way, and medical providers want to tap into that trend as their industry becomes increasingly consumerized and, as a result, competitive,” Boley explains. For example, HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center is adjacent to public walking paths for patients and employees to enjoy.

Boley further describes the importance of building flexibility into design. “Going forward, as technological advancements continue and potential policy shifts impact where and how services are delivered, providers must expect — and prepare for — the unexpected,” Boley says. “Doing so will help them maintain their fiscal health while promoting the physical health of their patients.”

To read the full article, visit Healthcare Business Today.

HSA PrimeCare Announces Promotion of Team Member

Olivia R. Wirth, Director of Marketing & Senior Associate of Leasing/Development

HSA PrimeCare is pleased to announce the promotion of team member, Olivia R. Wirth to Director of Marketing & Senior Associate of Leasing/Development. Olivia has been an integral part of the HSA PrimeCare team throughout her five years with the company and has demonstrated remarkable work ethic, attention to detail, and passion that has awarded her the opportunity to advance within the company.

“Olivia brings a fresh perspective and energy to the work that we do,” said John Wilson, president of HSA PrimeCare. “Her growth with the company over the past few years has been exceptional, and we are excited to see what she will achieve in the near future.”

Olivia provides leasing and other services for the division’s top health care provider clients. She is responsible for leasing space within HSA PrimeCare’s portfolio of health care properties, and also provides tenant representation services to medical, office, and retail users throughout the Chicagoland area. In addition to her brokerage work, Olivia’s responsibilities as Director of Marketing include managing the division’s marketing initiatives as well as overseeing public relations efforts relevant to both brand and product marketing.

Olivia is a licensed real estate broker in the State of Illinois, a CCIM candidate member, and the Communications committee co-chair for CREW Chicago.

HSA would like to congratulate Olivia on her hard-earned promotion, and we look forward to her continued success at the company.

HSA PrimeCare Recognized as a Healthcare Influencer by Real Estate Forum Magazine

In the December 2018 edition of Real Estate Forum Magazine (RE Forum), the publication recognized HSA PrimeCare in its national list of Influencers in Health Care Real Estate. The article acknowledged the firm for working with leading healthcare providers across the country to provide strategic real estate solutions in a sector that faces continuous change.

HSA PrimeCare president, John Wilson was highlighted for assembling a team of healthcare real estate experts and joining forces with HSA Commercial Real Estate to create the HSA PrimeCare division in 1995. More than two decades later, HSA PrimeCare continues to positively impact the sector by focusing on patient needs in the development and management of the firm’s growing portfolio totaling more than one million square feet. “It’s important to approach the brick-and-mortar as if you were a patient,” Wilson says. This patient-centered approach has contributed to HSA PrimeCare’s continued success in the healthcare real estate industry.

RE Forum also featured HSA PrimeCare’s recent development, the Froedtert & the Medical College of Wisconsin Drexel Town Square Health Center in Oak Creek, Wisc., which opened to the public early this year. The 109,000 square-foot, state-of-the-art facility sits adjacent to walking paths at Emerald Preserve Park and offers a wide spectrum of services to provide an urban feel with elements of nature that encourage wellness.

Congratulations to John and the HSA PrimeCare team on this recognition! Click here to read the full article in the digital edition of Real Estate Forum Magazine.